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IndustryAdoption

 1) Industry Adoption
 --------------------
 Jan, Holger, Eric, Andrea, MikeD?, Ryan, MikeS?, Julien, Bill, Shane

 Codec naming and branding issue
 Eric: names like Ogg, Vorbis don't really give any idea of what the technology 
 is.  Naming could be important to foster mainstream adoption.
 Mike: But .. h.264, mp3, etc.  They're not exactly named well.
 [Discussion about whether end users know what these names mean]
 Bill: in my opinion the name doesn't matter, but the long term stability of the
 name does.
 Jan: people get confused because Ogg used to mean Audio, but now it means Video
 Same kind of confusion as with AVI (container vs. content).
 Bill, Eric, Ryn:
 problems are:
  - lack of exposure
  - changing meaning of names
  - need for clear and simple definitions
 ...but these are problems for commercial codecs as well.

 Using anti-DRM bandwagon to push open media formats
 Ryan: people are going to be hurt by DRM so we can push alternatives
 Bill: would have thought open DVD standard would have helped here.
 Ryan: are DVDs? even relevant?
 me: people are OK with DVD content protection.  More online content that we
 should concentrate on.
 Ryan: freedoms are being taken away, so providing alternatives and education 
 should be sufficient
 Eric: alternative ways to do file sharing?
 Shane: don't want to be the people that help illegal file sharing.  Want to get
 in with CC.
 Eric: what about an alternative to DRM that focuses on CC rights protection
 MikeS?: still a technological protection method
 MikeD?: CC work can help with this (machine readable, lawyer readable, human
 readable parts to license)
 Andrea: is DRM presence or absence really a problem for industry adoption?  I 
 don't really think it is.  Should concentrate on how we can push the content.

 Why would industry use open media?  Don't need to pay to produce isn't a big
 issue.

 Ryan: Need to create a service that uses open content.  This will also open up
 more features for users (e.g. remixing, etc.)
 Holger: need to work on issues like 4 hours encoding for 1 hour of content then
 MikeD?: not a problem with core duo (4 streams in realtime!)

 What needs to happen to get wikipedia to use theora?
 MikeD?: SoC? project to get media playback integrated with mediawiki, but not
 pushed back into project.  
 Problems: 
  - cortado instability
  - bandwidth considerations
 Jan: potential issue with review burden

 MikeS?: Community - issue is production tools.  The only reasonable way at the
 moment is for them to use their native tools and us to transcode at the end.
 Bill: is there a need for specific evangalism?
 MikeS?: yes, there is a need for it.
 Ryan: should we be talking about what the issues are here? or are we all 
 painfully aware of it?
 Bill: also the value add after transcoding - extra stuff that can be done once
 transcoded content is available
 Holger: a good strategy is to relate to the Word format

 Promoting within industry - they're going to want DRM
 Ryan: DRM isn't working, people are seeing that
 Jan: industry doesn't agree with that.  Even if only stops 10%, might as well
 put that on.
 Ryan: maybe convenience is a good way around DRM - e.g. I don't store video
 any more now that YouTube? is around.
 Jan: in this case though, convenience means "free".
 Jean-Marc: People are using DRM for control.
 Andrea: content like news, current affairs can be released free.
 Julien: if you want to get big content providers to use it is to show that 
 there's a reasonable chance of there being players on consumer's machines, AND 
 that they can save bits per stream
 Holger: wikipedia is a better target anyway
 Bill: and once something like that takes off then industry will follow
 Jean-Marc: we should just be looking at the easy targets and getting them to
 help convince the harder targets
 [ discussion about public broadcasters and open formats ]

 innovative applications
 Holger: we need funding

 developers:
 Bill: Canon will fund stuff if we can find a good reason, the problem is
 finding a good reason.

Summary:

  • code naming and branding - need to improve exposure, make sure naming is consistent, provide clear and simple definitions
  • DRM - don't want to go there, can't see a simple way to convince big industry without it. Let's worry about that later and just get people using the stuff for now. It's an issue that needs to be addressed later.
  • adoption - need to target consumers, industry will follow. Should concentrate on easy targets first (wikipedia, creative commons), then online news after that.
  • Comparison to word documents is a great way to encourage use of open formats

Goals:

  • Summary page (in wikipedia) for meaning of open codecs
  • Get embedded media into wikipedia - Michael Dale is going to work on this and
  • keep people informed (changes to mediawiki + communication with wikipedia guys)
  • Get annodex on wikipedia (long term)
  • Talk to creative commons about offering free formats (Shane will chat to people about this).
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Page last modified on January 12, 2007, at 03:16 AM