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Organisation
Gold Sponsors     General Sponsors   The CeNTIE project is supported by the Australian Government through the Advanced Networks Program of the Department of Communications, Information Technology and the Arts, and the CSIRO ICT Centre. Endorsed by  |
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IndustryAdoption1) Industry Adoption -------------------- Jan, Holger, Eric, Andrea, MikeD?, Ryan, MikeS?, Julien, Bill, Shane Codec naming and branding issue Eric: names like Ogg, Vorbis don't really give any idea of what the technology is. Naming could be important to foster mainstream adoption. Mike: But .. h.264, mp3, etc. They're not exactly named well. [Discussion about whether end users know what these names mean] Bill: in my opinion the name doesn't matter, but the long term stability of the name does. Jan: people get confused because Ogg used to mean Audio, but now it means Video Same kind of confusion as with AVI (container vs. content). Bill, Eric, Ryn: problems are: - lack of exposure - changing meaning of names - need for clear and simple definitions ...but these are problems for commercial codecs as well. Using anti-DRM bandwagon to push open media formats Ryan: people are going to be hurt by DRM so we can push alternatives Bill: would have thought open DVD standard would have helped here. Ryan: are DVDs? even relevant? me: people are OK with DVD content protection. More online content that we should concentrate on. Ryan: freedoms are being taken away, so providing alternatives and education should be sufficient Eric: alternative ways to do file sharing? Shane: don't want to be the people that help illegal file sharing. Want to get in with CC. Eric: what about an alternative to DRM that focuses on CC rights protection MikeS?: still a technological protection method MikeD?: CC work can help with this (machine readable, lawyer readable, human readable parts to license) Andrea: is DRM presence or absence really a problem for industry adoption? I don't really think it is. Should concentrate on how we can push the content. Why would industry use open media? Don't need to pay to produce isn't a big issue. Ryan: Need to create a service that uses open content. This will also open up more features for users (e.g. remixing, etc.) Holger: need to work on issues like 4 hours encoding for 1 hour of content then MikeD?: not a problem with core duo (4 streams in realtime!) What needs to happen to get wikipedia to use theora? MikeD?: SoC? project to get media playback integrated with mediawiki, but not pushed back into project. Problems: - cortado instability - bandwidth considerations Jan: potential issue with review burden MikeS?: Community - issue is production tools. The only reasonable way at the moment is for them to use their native tools and us to transcode at the end. Bill: is there a need for specific evangalism? MikeS?: yes, there is a need for it. Ryan: should we be talking about what the issues are here? or are we all painfully aware of it? Bill: also the value add after transcoding - extra stuff that can be done once transcoded content is available Holger: a good strategy is to relate to the Word format Promoting within industry - they're going to want DRM Ryan: DRM isn't working, people are seeing that Jan: industry doesn't agree with that. Even if only stops 10%, might as well put that on. Ryan: maybe convenience is a good way around DRM - e.g. I don't store video any more now that YouTube? is around. Jan: in this case though, convenience means "free". Jean-Marc: People are using DRM for control. Andrea: content like news, current affairs can be released free. Julien: if you want to get big content providers to use it is to show that there's a reasonable chance of there being players on consumer's machines, AND that they can save bits per stream Holger: wikipedia is a better target anyway Bill: and once something like that takes off then industry will follow Jean-Marc: we should just be looking at the easy targets and getting them to help convince the harder targets [ discussion about public broadcasters and open formats ] innovative applications Holger: we need funding developers: Bill: Canon will fund stuff if we can find a good reason, the problem is finding a good reason. Summary:
Goals:
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